Yeyeo Botanica

YouTube & Social Media Growth (Feb. 2019 – Jan. 2021)

Role: Social media coordinator, content creator, digital strategist, video producer

Impact: Partnered with Dr. Elemi Gayle, owner of Yeyeo Botanica, a Newark-based spiritual wellness brand later featured on CNBC. I helped shape both the company’s digital storytelling and Dr. Gayle’s personal brand, coaching her through YouTube intros, closings, and on-camera presence to position her as a trusted, influencer-style voice. By blending cultural authenticity with modern platform strategy, I grew Yeyeo Botanica’s YouTube and Instagram communities by over 95,000 and drove $75,000 in new digital revenue.

YouTube Growth Strategy and Content Production

I created a full YouTube strategy by researching the best release times, planning weekly uploads, and producing videos that were engaging and consistent. I interacted with viewers in the comments, directed them to the online store, and answered product questions. I also added clear calls to action in videos to build engagement. All thumbnails were designed in Photoshop to be bright and eye-catching. I created the animated logo in Photoshop and Adobe Premiere, edited videos in Premiere, and polished audio in Adobe Audition before publishing.

Florida Water

Florida Water

Salts

Salts: Spiritual and Magical Uses

Star Anise

Star Anise: Spiritual and Magical Uses

Top 10 Spiritual Colognes

Top 10 Spiritual Colognes

Evil Eye

Evil Eye (Mal de Ojo)

Spiritual Self-Care

Spiritual Self-Care: Easy Rituals for Every Day

Social Media Graphics

Designed in Photoshop using royalty-free icons and imagery. Scheduled and published via Hootsuite for Instagram and Facebook. Created shareable, educational graphics to engage the community and build brand consistency. Managed copywriting and crafted concise captions that encouraged interaction.

Happy Easter
#Easter commemorates the resurrection of Jesus Christ from the dead. Happy Easter to all celebrants around the world, from Yeyeo Botanica.
Mint
Mint is more than just mouthwash and toothpaste! This genus of plant has many varieties with different holistic and spiritual benefits. Mint is an easy plant for those looking to start their gardening journey and can even be grown using its cuttings.
Proverb
Our “Proverbs” graphic shared daily wisdom to uplift and ground our community, creating consistency and cultural connection across platforms.
Herbal Remedies
LIKE and SHARE: Here are some of our favorite herbal remedies for cold and flu. What are your experiences with these herbs? Which ones would you like to try? Comment below!
Moon Water
May’s full Moon is this Thursday—May 7th! We’ve got you covered with a simple-to-do Moon water guide! Tell us how you plan on celebrating Thursday’s full Flower Moon. Comment below!
20,000 Subscribers
Today, we reached a new milestone: 20,000 YouTube subscribers! We thank everyone that has kept up with us and our ever-growing community. This is all because of your support. Let’s keep growing together!
Astrological Portrait
As a beginner, reading a natal chart can be confusing, especially if you aren’t familiar with planetary placements. Luckily, the Sun, Moon, and rising signs are the three keys to understanding personality and behavior.
Mudra
How much do you know of hasta mudras? These hand gestures are commonly used by yogis to promote the flow of Prana and increase connection to higher realms. Hasta mudras promote concentration and even help with ailments such as insomnia and indigestion.
Herbs of Love
Many people are unaware that herbs can be used for love intentions! Here’s a chart of our favorite herbs for conjuring and strengthening love and romance, whether for a partner or for self-love.
New Moon Energy
It’s almost time! The full Sturgeon Moon in Aquarius will shine its brightest on Monday, August 3, 2020 at 11:59 a.m. EDT.
Ancestor Altar
Who said that fresh thyme was only for cooking? Learn how you can use thyme in your spiritual life! It’s easy to use and can be found in any grocery store or supermarket.
Cedar Tips
In our latest YouTube video “Egg Cleansing”, Teacher Elemi uses cedar tips as incense to purify her space. Shop at Yeyeo Botanica or online at www.yeyeo.com and watch our latest video at youtube.com/yeyeobotanica to see how she uses cedar tips to cleanse her work.
Herbal Baths
Florida Water is used for all kinds of intentions, making it a popular product at Yeyeo Botanica. Purchase your bottle of Florida Water today at Yeyeo Botanica or online at www.yeyeo.com.
Burning Herbs
Self-care is the BEST care. Take time out for yourself to increase your vibrations. The higher your vibrations are, the stronger your connection with the Universe will be. Try these small, but effective acts of self-love and see how the Universe gives back to you for your efforts.
Spiritual Oils
We know that essential oils are great for medicinal and health purposes, but they can also be used to spark passion in your love life by acting as aphrodisiacs. Scent plays a huge part in romance and attraction. Which essential oil is your favorite?
Gemstones and Intention
Pink Himalayan salt is known for its metaphysical and spiritual properties. It’s best known for cutting away at stagnation and spiritual blockages to create breakthroughs. A simple bath with Himalayan salt can lighten your energy and raise vibrations! Learn more about how you can use pink Himalayan salt and other magical salts by watching our newest YouTube video—“Salts: Spiritual and Magical Uses”. Click the link in our bio!

Product Photography

Shot lifestyle images in-store and e-commerce product photos in a lightbox with a Sony DSLR. Edited assets in Lightroom and Photoshop (cutouts, smoothing, transparent backgrounds) for polished visuals. Produced imagery that’s still in use on the online store today.

Florida Water Cologne
Florida Water is your ultimate spring-cleaning essential. Clear heavy energy from your home, belongings, or yourself. Shop at Yeyeo Botanica or online at www.yeyeo.com.
Ven a Mi Cologne
Our “Come to Me” (Ven a Mi) cologne is a subtle trick that makes a big splash. Use it for love, attraction, or any heartfelt intention. Get it before Valentine’s Day. Shop at Yeyeo Botanica or online at www.yeyeo.com.
Florida Water Bottle
Florida Water is your ultimate spring-cleaning essential. Clear out stagnant vibes and reset your space. Shop at Yeyeo Botanica or online at www.yeyeo.com.
Florida Water and Hand Sanitizer
NEW: Florida Water hand sanitizer. Protect your body, mind, energy, and hands. Email orders@yeyeo.com to purchase.
Cedar Smudge Stick
Cedar smudge sticks clear negative vibrations and protect a space. Perfect for housewarmings and new offices. Keep the air light with high vibrations. Shop in-store or at www.yeyeo.com.
Patchouli Root
🌿 Patchouli root supports love, fertility, and prosperity intentions. Burn as incense, add to mojo bags and jars, or place under your pillow. Shop at Yeyeo Botanica or online at www.yeyeo.com.
Yeyeo Botanica Product 1
How cool is this Money Jackpot room spray? This is great for those looking to add to their money manifestation regimen. Spray this in your bathroom, office, or bedroom to keep the prosperity vibes flowing and abundant! Shop in store at Yeyeo Botanica or visit our website at www.yeyeo.com.
Yeyeo Botanica Product 2
Turn your showers into meditative rituals! Our Frankincense and Myrrh soap is all about centering, aligning, and calming. The quieter we make ourselves, the easier it is to receive spiritual information, ideas, and epiphanies. Pair our soap with powerful prayers and chants to create more meaningful shower times! Shop in store at Yeyeo Botanica or visit our website at www.yeyeo.com.

Content Strategy

I built a content strategy that mixed data with creativity. By paying attention to what followers liked, I learned who the audience really was and what kind of tone resonated. Every post looked and felt consistent (same colors, same voice, same energy), so the brand came across as intentional and trustworthy. That mix of structure and authenticity helped the content reach people beyond New Jersey and gave the business a strong foundation for steady growth.

Weekly Videos

I helped manage a weekly rhythm of YouTube videos. Each week we released one long-form video that explained products in the brick-and-mortar store as well as items available on the e-commerce site. My goal was to make the content engaging so that viewers felt compelled to shop online right after watching.

Social Media Teasers

I also created vertical trailers and teasers of the YouTube videos for Instagram and Facebook. These short clips were designed to spark curiosity and lead people back to the full episode.

Copywriting

I wrote all of the video descriptions. I used titles that made the content feel fresh and useful, such as “how-to,” “explained,” “five things,” and “uses for.” Evergreen videos were a priority because we wanted content that people could refer to for years, not just trend-driven posts.

SEO, Analytics, & B2C

I used YouTube and Instagram analytics to track where followers came from, what content they engaged with, and key demographics like age, gender, and location. These insights shaped our strategy and helped us design posts that spoke directly to our strongest audience segments. Most of my work focused on B2C, creating content that drove customers to the online store. This mix of data-driven strategy and audience awareness ensured content decisions were grounded in results.

Consistency and Distribution

We stayed consistent with uploads every Thursday at 2 p.m. Long-form content went to YouTube, while teasers were posted on Instagram, Facebook, and Pinterest. I also tied posts to seasonal themes, holidays, and cultural moments to keep the content timely and relevant. I leveraged Instagram Stories to promote uploads, product launches, and events, maintaining a rhythm of 4–6 posts weekly.

Results

The work I did and the strategy I created put Yeyeo Botanica on the path to 100,000 YouTube subscribers. Within two years, we grew Instagram and YouTube by about 95,000 new followers and subscribers combined. Traffic to the e-commerce site increased thanks to consistent linking, and engagement deepened as viewers shared their personal stories and experiences.